Velvet is Sri Lanka’s No.1 beauty soap brand that focuses in giving the best skin care. The range comes with seven new exciting fragrances with products extensions into liquid formats such as hand wash and body wash. Velvet allows its consumers to embrace their softness through its Hydrosoft technology which locks in moisture and delivers soft supple skin. Velvet places a lot of importance on consumer safety, therefore is the only beauty brand in Sri Lanka that is Dermatologically accredited for skin safety and non-irritancy on skin whilst also being free of paraben. Velvet is also a leading feminine brand that understands the importance of the Sri Lankan woman. Velvet “Liyaka Mahima” initiative is all about appreciating and highlighting the Sri Lankan woman for all the little things she does in her household, workplace or community which goes unnoticed and unappreciated.