Diva entered the market in 2003, at a time when the mass consumer had little choice than to scrub and clean clothes using Laundry Soaps - with washing powder being an expensive alternative.
 
Diva is a basic detergent powder which offers value for money. Diva is the market leader in the washing powder category previously dominated by multinational brands.

Diva liquid blue is the latest addition to the portfolio and is the only liquid blue in the market with a fragrance.