Hemas acquired Mr. Pop, a leading extruded snack brand, in 2006. In addition, we market Yummee confectionary products.
"Mr. Pop" has been in the market since 1996 and today, commands nearly 25% market share in extruded snacks. The product is manufactured for Hemas in a hygienic and quality controlled environment with automated plants from Malaysia and Indonesia. Positioned as a brand for children, "Mr. Pop" is made using high quality imported corn and is available in three exciting flavours - Mr. Pop Original, Mr. Pop Cheesy Balls and Mr. Pop Star.